From the Pulitzer Prize-winning reporters behind the 2018 bombshell New
York Times exposé of then-President Trump’s finances, an explosive
investigation into the history of Donald Trump’s wealth, revealing how
one of the country’s biggest business failures lied his way into the
White House
Soon after announcing his first campaign for the US presidency, Donald
J. Trump told a national television audience that life “has not been
easy for me. It has not been easy for me.” Building on a narrative he
had been telling for decades, he spun a hardscrabble fable of how he
parlayed a small loan from his father into a multi-billion-dollar
business and real estate empire. This feat, he argued, made him
singularly qualified to lead the country. Except: None of it was true.
Born to a rich father who made him the beneficiary of his own highly
lucrative investments, Trump received the equivalent of more than $500
million today via means that required no business expertise whatsoever.
Drawing on over twenty years’ worth of Trump’s confidential tax
information, including the tax returns he tried to conceal, alongside
business records and interviews with Trump insiders, New York Times
investigative reporters Russ Buettner and Susanne Craig track Trump's
financial rise and fall, and rise and fall again. For decades, he
squanders his fortunes on money losing businesses, only to be saved yet
again by financial serendipity. He tacks his name above the door of
every building, while taking out huge loans he’ll never repay. He
obsesses over appearances, while ignoring threats to the bottom line
and mounting costly lawsuits against city officials. He tarnishes the
value of his name by allowing anyone with a big enough check to use it,
and cheats the television producer who not only rescues him from
bankruptcy but casts him as a business savant – the public image that
will carry him to the White House.
A masterpiece of narrative reporting, Lucky Loser is a meticulous,
nearly-century spanning narrative, filled with scoops from Trump Tower,
Mar-a-Lago, Atlantic City, and the set of The Apprentice. At a moment
when Trump’s tether to success and power is more precarious than ever,
here for the first time is the definitive true accounting of Trump and
his money – what he had, what he lost, and what he has left – and the
final word on the myth of Trump, the self-made billionaire.
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