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Visual Research - An Introduction to Research Methods in Graphic Design (Paperback, 4th edition)
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Visual Research - An Introduction to Research Methods in Graphic Design (Paperback, 4th edition)
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Packed with more than 200 colour illustrations, Visual Research
explores a range of research methods that can be used by graphic
designers and visual communicators in the development of clear and
purposeful design solutions. The book introduces key terms and
theories that underlie design research; examining the importance of
visual grammar and design literacy, audience, communication theory
and semiotics. Each chapter features case studies, many new to this
edition, that demonstrate how the use of research methods can form
the basis of effective visual communication and design problem
solving, eschewing end-product analysis for a discussion of the way
research feeds into the design process. With new case studies from
Matt Cooke, Colette Sadlier and many others, this new edition also
brings together all of the 'Key Concept' features and content from
previous editions into their own distinct chapter, making it easier
for readers to discover design-led tools and information design
methods, for both print and on-screen design.
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