The study of likes and dislikes - what social psychologists
refer to as "attitudes" - has been a central focus of the field for
decades. What are attitudes? How can we study and measure them
scientifically? How are they formed and changed? Of what functional
value, if any, are they? How do they come to influence our
attention, perception, judgments, and behavior? These are among the
questions that have spurred social psychological research on
attitudes, and they are among the issues addressed in this
volume.
The articles reprinted in this collection represent noteworthy
developments in the field's understanding of attitudes. Together,
the readings provide a representative and broad coverage of the
literature, illustrating well what the field has come to learn
about the structure, function, and consequences of attitudes.
General
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