Introduces all the key functional areas of the sport management
curriculum, from human resources to marketing. Explains the
practical realities of sport management. Covers both professional
and non-profit sport. More international cases, examples and data
than any other sport management textbook. New edition includes
expanded coverage of key contemporary issues, including integrity
and corruption, digital business and technology, and legal issues
and risk management. Useful features in every chapter, including
'in practice' guides and extended case-studies with on-line notes
for lecturers.
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