First published in 1991, this book consists of twelve papers, all
specifically written for this volume, and an Introduction which
maps out some of the key conceptual and theoretical issues raised
by the phenomenon. The first group of papers draws upon and
analyses the political claims made on behalf of enterprise culture.
The papers in the second section explore the international
dimension of enterprise culture. The final section is devoted to a
consideration of the role of consumers in an enterprise culture.
General
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