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Research in Consumer Behavior (Hardcover) Loot Price: R3,753
Discovery Miles 37 530
Research in Consumer Behavior (Hardcover): Russell W. Belk

Research in Consumer Behavior (Hardcover)

Russell W. Belk

Series: Research in Consumer Behavior

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Loot Price R3,753 Discovery Miles 37 530 | Repayment Terms: R352 pm x 12*

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Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

General

Imprint: JAI Press Inc.
Country of origin: United States
Series: Research in Consumer Behavior
Release date: July 2006
First published: July 2006
Editors: Russell W. Belk
Dimensions: 234 x 156 x 17mm (L x W x T)
Format: Hardcover
Pages: 286
ISBN-13: 978-0-7623-1304-4
Categories: Books > Social sciences > General
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LSN: 0-7623-1304-8
Barcode: 9780762313044

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