Holidaying - 50 Years of Advertising and Publicity Relating to Holidays (Paperback)

Holidaying was something only the wealthy could afford, well into the 19th century, visiting spas or taking the Grand Tour. With the coming of the railways whole factories, streets, even towns began to down tools for an annual break; with entrepreneurs like Thomas Cook, some even venturing across the Channel. The arrival of the combustion engine further democratised travel enabling some to holiday independently, others in organised charabancs and coach parties. By the end of WWII with the coming of cheap flights Marbella and Majorca began to replace the British resorts. Providing holidays became a highly competitive business between resorts and tour operators and this necessitated advertising. Holidaying is an account of this, richly illustrated to show the changes in fads and fashions when holidaying reached a mass market.

General

Imprint:	Artmonsky Arts
Country of origin:	United Kingdom
Release date:	March 2019
Authors:	Ruth Artmonsky
Dimensions:	175 x 215mm (L x W)
Format:	Paperback
Pages:	112
ISBN-13:	978-0-9935878-7-0
Categories:	Books > Sport & Leisure > Travel & holiday > General Books > Arts & Architecture > Industrial / commercial art & design > Illustration & commercial art > Poster art Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Travel > General
LSN:	0-9935878-7-9
Barcode:	9780993587870

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