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Tom Purvis - Art for the Sake of Money (Paperback)
Loot Price: R507
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Tom Purvis - Art for the Sake of Money (Paperback)
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List price R642
Loot Price R507
Discovery Miles 5 070
You Save R135 (21%)
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The first comprehensive book on the life and work of Tom Purvis,
one of the most successful British commercial artists of the
inter-war years, remembered for his iconic work for Austin Reed and
his iconic posters for LNER, and for his 'signature style' of block
colour minimalism. Tom Purvis was a commercial artist through and
through and was proud of it - 'I got fun out of the money as well
as out of the work'. After a period at Camberwell School of Art and
some time in Paris, Purvis claimed to have had his really useful
education working for the advertising agency Mather & Crowther.
His career was interrupted when he served in the Artists' Rifles in
WWI but thereafter he was self-employed, starting work in the 1920s
for his two main clients - Austin Reed's and LNER. He became one of
LNER's 'elite' artists and produced some 100 railway posters, the
most iconic being 'East Coast Joys'. During the inter-war years he
provided both posters and press advertisements for some sixty
clients. His 'flat method' of colour block minimalism became his
distinguishable 'signature style'. In1936 he was elected by the
Royal Society of Arts to be one of their first Royal Designers of
Industry, the first commercial artist to have his work so
acknowledged. He became one of the most celebrated and successful
commercial artists of the period and thoroughly enjoyed the
lifestyle this brought him - Lancia car, Savage Club membership,
and so on. He never saw himself an artist but considered himself a
Master Craftsman, capable not only of producing a good poster, but
print it, and, if paid sufficiently well, mount it on a street
hoarding! Also available: Unashamed Artists ISBN 9780957387522
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