Packaging is something of a hot topic at the moment, but in our
eagerness to get rid of as much of it as possible we need to be
careful not to throw the baby out with the bath water. Wrapping It
Up gives an account of the usefulness of packaging to all involved
- manufacturer, wholesaler, retailer and consumer - beyond its
commercial value as a marketing and advertising tool. Homage is
paid to the many graphic artists and designers - whether employed
by manufacturer or retailer, by a design studio or an advertising
agency - whose ingenuity was so successfully applied to the problem
of how to protect goods in transit and in storage as well as having
them attract attention. A visit to a super-market or a daily check
in kitchen cupboards will never be quite the same.
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