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Books > Arts & Architecture > Industrial / commercial art & design > Illustration & commercial art > Poster art
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The Poster (Paperback)
Loot Price: R580
Discovery Miles 5 800
You Save: R556
(49%)
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The Poster (Paperback)
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List price R1,136
Loot Price R580
Discovery Miles 5 800
You Save R556 (49%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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The Poster: Art, Advertising, Design, and Collecting, 1860s-1900s
is a cultural history that situates the poster at the crossroads of
art, design, advertising, and collecting. Though international in
scope, the book focuses especially on France and England. Ruth E.
Iskin argues that the avant-garde poster and the original art print
played an important role in the development of a modernist language
of art in the 1890s, as well as in the adaptation of art to an era
of mass media. She moreover contends that this new form of visual
communication fundamentally redefined relations between word and
image: poster designers embedded words within the graphic, rather
than using images to illustrate a text. Posters had to function as
effective advertising in the hectic environment of the urban
street. Even though initially commissioned as advertisements, they
were soon coveted by collectors. Iskin introduces readers to the
late nineteenth-century "iconophile"--a new type of
collector/curator/archivist who discovered in poster collecting an
ephemeral archaeology of modernity. Bridging the separation between
the fields of art, design, advertising, and collecting, Iskin's
insightful study proposes that the poster played a constitutive
role in the modern culture of spectacle.
This stunningly illustrated book will appeal to art historians and
students of visual culture, as well as social and cultural history,
media, and advertising.
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