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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Complete Science Communication - A Guide to Connecting with Scientists, Journalists and the Public (Paperback)
Loot Price: R924
Discovery Miles 9 240
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Complete Science Communication - A Guide to Connecting with Scientists, Journalists and the Public (Paperback)
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Science communication is a rapidly expanding area, and a key
component of many final year undergraduate and postgraduate
courses. Authored by a highly regarded chemist and science
communicator, this textbook pulls together all aspects of science
communication. Complete Science Communication focusses on four
major aspects of science communication: writing for non-technical
audiences and science journalism; writing for technical audiences
and peer-reviewed journal writing; public speaking of science; and
public relations. It first showcases how writing in a journalistic
style is done and provides a guide for colloquially communicating
science. Then, the art of writing scientific papers is conjoined to
this idea to make technical manuscripts more digestible, readable,
and, hence, citable. These ideas are next taken into the spoken
word so that the scientist can engage in telling their science like
that natural human art of campfire stories. Finally, all of these
communication concepts are wrapped together in a discussion of
public relations, providing the scientist with an appreciation for
the marketing directors and news disseminators with whom they will
work. Written in an accessible way, this textbook will provide
science students with an appreciative understanding of
communication, marketing, journalism, and public relations. They
can incorporate these aspects into their own practices as
scientists, allowing them to liaise with practitioners in the
communication field.
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