Trust is seemingly in decline in contemporary society, yet its
significance and value is undiminished. Numerous scandals
afflicting business and politics, the growth of spin and a loss of
faith in leaders as people with strong values have all eroded
levels of trust. As trust becomes a scarcer commodity, those people
and organizations that possess it have a distinct advantage. Trust
matters - in fact, it is essential for: * Organizational Success
and Profitability * Winning and Retaining Customers * Effective
Leadership * Innovation and Creativity * Motivating and Energising
People * Managing Risk * Personal Satisfaction, Fulfilment and
Success This book is about trust: What can be achieved when it's
present, what can happen when it's not and how to develop it.
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