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Books > Social sciences > Psychology > Cognition & cognitive psychology
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Applied Evolutionary Psychology (Hardcover, New)
Loot Price: R3,304
Discovery Miles 33 040
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Applied Evolutionary Psychology (Hardcover, New)
Expected to ship within 12 - 19 working days
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Human behaviour is marvellous in its complexity, variability and
unpredictability. Understanding it, however, is not solely the role
of psychologists: everyone has a vested interest in it, from
individuals to organisations and industry. Recently, biologists and
psychologists have had considerable success incorporating insights
from evolutionary theory to help them understand some fundamental
psychological issues, in a discipline now known as evolutionary
psychology. However, to date, these useful insights have not been
widely applied to tackle specific practical problems or issues in
society. This innovative new book kick-starts this process. It
provides a foundation for an incipient focus on applications of
evolutionary research. It draws together a collection of renowned
academics from a disparate set of fields, whose common interest
lies in using evolutionary thinking to inform their research.
Topics range from reviews of evolutionary perspectives on adult and
family relationships, insights into business, economics and
marketing, health and interactions with technology and the media,
through to major global and societal issues such as promoting green
behaviour, cooperation, and public health, and tackling crime,
terrorism, and prejudice. No other book has focused as specifically
and with such broad scope on the applications of modern
evolutionary psychology. While the rapidly growing number of books
on evolutionary psychology succeed in describing current
theoretical thinking, illustrated and supported by empirical
studies, this book uses this established basis as a backdrop and
starting point for a more focused exploration of practical
application. This groundbreaking book will be valuable for students
and researchers in evolutionary and applied psychology, as well as
biology and anthropology.
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