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Books > Business & Economics > Business & management > Business negotiation
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Sustainable Development Marketing - Marketing for Sustainable Development (Hardcover)
Loot Price: R4,301
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Sustainable Development Marketing - Marketing for Sustainable Development (Hardcover)
Expected to ship within 10 - 15 working days
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Many people see a weak association between marketing and
sustainable development and even consider them as two incompatible
fields. However, marketing benefits from an extremely powerful
position to encourage transformations at the production level and
to guide consumers towards responsible behaviors. From its
inception, marketing has been positioned as a support for the
relationship between the company and its customers, with the quest
for well-being set in the very foundations of the discipline. In a
context that is marked by crises and much skepticism, marketing
today should, more than ever, prove that it acts in good faith.
This book offers practitioners, public authorities, professors and
students illustrations that demonstrate that the dissemination of
sustainable practices is indeed a marketing issue. It argues that
it is particularly important not only to overcome the divide
between the concepts of marketing and sustainability, but also to
use marketing tools and frameworks to support sustainable
development and strengthen the green market.
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