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Books > History > History of specific subjects > Social & cultural history
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The Glamour System (Hardcover)
Loot Price: R1,512
Discovery Miles 15 120
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The Glamour System (Hardcover)
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In the course of the twentieth century glamour was associated
primarily with cinema, although the theatre, fashion, high society,
popular music, glossy magazines and department stores have all
sought to harness its allure. It is usually associated with 'magic'
and suggests a capacity to dazzle and seduce. Yet glamour's origins
and meanings have never until now been thoroughly examined. For
many, it is simply the aura of excitement and mystery that has
surrounded the famous and the desirable from time immemorial. By
contrast, this innovative book traces the origins of glamour to the
nineteenth century and identifies it as a core feature of consumer
culture. The authors examine the way that a language of visual
seduction has been associated with a variety of social milieux and
used to arouse envy and interest, mainly in commercial settings.
They also illustrate eight distinct permutations of glamour, each
of which has a complex history and is in continual evolution.
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