Advertising and Sales Promotion (Paperback, 3rd Revised edition)

Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.

General

Imprint:	Excel Books
Country of origin:	India
Release date:	April 2008
Authors:	S.H.H. Kazmi • Satish Batra
Dimensions:	241 x 184mm (L x W)
Format:	Paperback
Pages:	658
Edition:	3rd Revised edition
ISBN-13:	978-81-7446-639-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	81-7446-639-8
Barcode:	9788174466396

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!