Books > Business & Economics > Business & management > Business strategy
|
Buy Now
Changing the Rules of the Game - Economic, Management and Emerging Issues in the Computer Games Industry (Hardcover)
Loot Price: R1,873
Discovery Miles 18 730
|
|
Changing the Rules of the Game - Economic, Management and Emerging Issues in the Computer Games Industry (Hardcover)
Expected to ship within 12 - 17 working days
|
Few industries fit the description of high turbulence and high
velocity better than the computer games industry. Relatively young,
rapidly evolving, and frequently experiencing disruptive
innovation, its potential for growth and new business opportunities
seems barely exhausted. And indeed, in the current economic climate
this industry seems positively recession-proof. Those making and
those playing games use digital technology to share an enthusiasm
for the industry's products that we rarely find elsewhere. This
fascination with computer games and gaming and the economic
significance of the industry make it one of the most remarkable
socio-cultural phenomena of our world. As the industry emerges, we
become more aware of the need to trace it and to understand it in
all its meanings, and the challenges it poses. The 10 chapters in
this book provide an examination of the computer games industry
from 10 different perspectives, discussing the following aspects:
-The spatial logic of the industry-Business model innovation-Games
development - a risky business-Co-production and the role of the
consumer-Business sustainability-The place of creativity-Emerging
people management challenges-Violent games and work well-being-A
critical perspective on games as phantasmagoric commodities-Virtual
worlds - blurring boundaries between realities and games
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.