As the first international convention focused on stimulating
trade through policy actions, the International Symposium on Trade
Promotion and Assistance sought to present a comprehensive
treatment of the role of the public sector in trade promotion. The
papers presented at the conference have been collected in this
book, and they review trade promotion activities at the
international, state, and local levels. They also address the roles
of private-sector institutions such as universities, trade centers,
and trade associations in providing information and assistance to
those companies interested in exporting. The book presents the
invaluable experience and advice of experts who discuss obstacles
firms face in exporting efforts and suggest how to achieve higher
awareness levels, how to best assist firms in getting into the
market, and how to make experienced exporters more successful.
Divided into four parts, this collection features eighteen
selections that address various aspects of trade promotion and
assistance. The five chapters that make up Part I focus on state
and federal programs in trade promotion. Part II, which contains
seven chapters, looks at trade promotion programs in such countries
as England, Norway, Australia, and China. Part III presents four
readings on university and private initiatives in stimulating
partnerships for export promotion, and Part IV features three
chapters of empirical research findings on exporting with
implications for public policy. A conclusion and index are also
included, as well as a number of tables and figures. This book will
be an important reference for companies involved in international
business and sales, for business and marketing courses, and for
public and academic libraries.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!