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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Breaking Through - Implementing Customer Focus in Enterprises (Hardcover, 2004 ed.) Loot Price: R1,405
Discovery Miles 14 050
Repayment Terms: R132 pm x 12*
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Breaking Through - Implementing Customer Focus in Enterprises (Hardcover, 2004 ed.): S. van der Merwe

Breaking Through - Implementing Customer Focus in Enterprises (Hardcover, 2004 ed.)

S. van der Merwe

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Loot Price R1,405 Discovery Miles 14 050 | Repayment Terms: R132 pm x 12*

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In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprises. In an environment of falling margins the model shows how to increase value to customers and improve business results.

General

Imprint: Palgrave Macmillan
Country of origin: United States
Release date: June 2004
First published: 2004
Authors: S. van der Merwe
Dimensions: 216 x 140 x 21mm (L x W x T)
Format: Hardcover
Pages: 209
Edition: 2004 ed.
ISBN-13: 978-1-4039-3503-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 1-4039-3503-3
Barcode: 9781403935038

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