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Student Consumer Culture in Nineteenth-Century Oxford (Hardcover, 1st ed. 2020)
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Student Consumer Culture in Nineteenth-Century Oxford (Hardcover, 1st ed. 2020)
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This book explores students' consumer practices and material
desires in nineteenth-century Oxford. Consumerism surged among
undergraduates in the 1830s and decreased by contrast from the
1860s as students learned to practice restraint and make wiser
choices, putting a brake on past excessive consumption habits. This
study concentrates on the minority of debtors, the daily lives of
undergraduates, and their social and economic environment. It
scrutinises the variety of goods that were on offer, paying special
attention to their social and symbolic uses and meanings. Through
emulation and self-display, undergraduate culture impacted the
formation of male identities and spending habits. Using Oxford
students as a case study, this book opens new pathways in the
history of consumption and capitalism, revealing how youth consumer
culture intertwined with the rise of competition among tradesmen
and university reforms in the 1850s and 1860s.
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