Der vorliegende Sammelband fasst die Beitrage des 14. Workshop
Dienstleistungsmarketing zusammen, der im Jahr 2010 vom
Douglas-Stiftungslehrstuhl fur Dienstleistungsmanagement an der
Fernuniversitat in Hagen ausgerichtet wurde. Die Beitrage greifen
aktuelle Praxisfragestellungen auf, zeigen Losungen und geben damit
wichtige Einblicke fur Praktiker und Forscher."
General
| Imprint: |
Gabler Verlag
|
| Country of origin: |
Germany |
| Series: |
Fokus Dienstleistungsmarketing |
| Release date: |
August 2011 |
| First published: |
August 2011 |
| Editors: |
Sabine Fliess
|
| Dimensions: |
210 x 148 x 14mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
251 |
| Edition: |
2011 ed. |
| ISBN-13: |
978-3-8349-2748-4 |
| Languages: |
German
|
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
| LSN: |
3-8349-2748-1 |
| Barcode: |
9783834927484 |
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