This book addresses the development and adoption of artificial
intelligence (AI) in and by companies and the consequent need for
private sector AI regulation. Highlighting the challenges to
responsible business conduct and considering stakeholder interests,
it identifies ethical concerns and discusses AI standards and AI
norms. Based on this needs-based analysis, the author chooses
relational economics as a suitable approach to develop a
theoretical AI governance model. In doing so, AI is conceptualized
within relational economics in the form of an autopoietic system.
Building on this theoretical contribution, the book specifies the
governance adaptivity of the relational AI governance approach for
an unregulated AI market and for the case of the pending E.U. AI
regulation, and complements it with inductively conducted
categories that summarize the main research streams in AI ethics.
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