When the first Disneyland opened its doors in 1955, it reinvented
the American amusement park and transformed the travel, tourism and
entertainment industries forever. Now a global vacation empire, the
original park in Anaheim, California, has been joined by massive
complexes in Florida, Tokyo, Paris, Hong Kong and Shanghai.
Spanning six decades, three continents and five distinct cultures,
Sabrina Mittermeier presents an interdisciplinary examination of
the parks, situating them in their proper historical context and
exploring the distinct cultural, social and economic landscapes
that defined each one at the time of its construction. She then
spotlights the central role of class in the subsequent success or
failure of each venture. The first comparative study of the Disney
theme parks, this book closes a significant gap in existing
research and is an important new contribution to the field,
providing the first discussion of the Disney parks and what they
reveal about the cultures they are set in. There has been a lack of
focus on cross- and trans-cultural analyses of theme parks
generally and Disney theme parks specifically, until now. It is
also particularly interesting - and will be welcomed for it - for
the non-United States context of the study. This is a thorough
examination of all of the existing Disney Parks and how they
function within their respective cultures. While Disney themes and
characters attempt to be universal, the author does a good job of
arguing for where this is not possible and how glocalization is
crucial to the parks' successes. The writing is academic, but it is
not inaccessible. It will have wide disciplinary appeal within
academia, as tourism studies cross into a variety of fields
including history, American studies, fandom studies, performance
studies and cultural studies. It will be invaluable to those
working in the field of theme park scholarship and the study of
Disney theme parks, theme parks in general and related areas like
world's expositions and spaces of the consumer and lifestyle
worlds. It will also be of interest to Disney fans, those who have
visited any of the parks or are interested to know more about the
parks and their cultural situation and context. Dr. Sabrina
Mittermeier and Dr. Tracey Mollett discuss the cultural histories
of Disney's theme parks and fairy tales:
General
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