The Marketing Casebook - Cases and Concepts (Paperback, 2nd edition)

Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The Marketing Casebook uses fully cross-referenced short and full cases and theory notes to present the key elements of marketing. By looking at the way marketing works in practice, the reader is drawn into the problems and questions that face marketers and managers in their everyday lives. A mix of real world cases and theory summary notes, The Marketing Casebook provides a concise revision-oriented overview of the key marketing concepts, guiding the reader from introductory theory to specialised applications in consumer, industrial and services marketing.

General

Imprint:	Cengage Learning (Emea) Ltd
Country of origin:	United Kingdom
Release date:	October 2000
First published:	2001
Authors:	Sally Dibb • Lyndon Simkin
Dimensions:	245 x 190 x 19mm (L x W x T)
Format:	Paperback
Pages:	384
Edition:	2nd edition
ISBN-13:	978-1-86152-624-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-86152-624-5
Barcode:	9781861526243

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