Americans love to hate consumerism. Scholars, intellectuals,
musicians, and writers of all kinds take pleasure in complaining
that consumer culture endangers the ""real"" things in life,
including self-determination and individualism. In Authenticity
Guaranteed, Sally Robinson brings to light the unacknowledged
gender and class assumptions of anti-consumerist critique in the
second half of the twentieth century. American anti-consumerism,
despite its apparent complexity, takes a remarkably consistent and
predictable narrative form. From the mid-century Organization Man
to the millennial No Logo, anti-consumerist critique reinforces the
gender order by insisting that authenticity is threatened, and
masculine agency curtailed, by the feminizing forces of consumer
culture. Robinson identifies a tradition of masculine protest and
rebellion against feminization in iconic texts such as The Catcher
in the Rye and Fight Club, as well as in critiques of
postmodernism, academic denunciations of shopping, and a variety of
other discourses that aim to diagnose what ails American consumer
culture. This fresh and timely argument enters into conversation
with a wide range of existing scholarship and opens up new
questions for scholarly and political discussion.
General
| Imprint: |
University of Massachusetts Press
|
| Country of origin: |
United States |
| Release date: |
July 2018 |
| Authors: |
Sally Robinson
|
| Dimensions: |
229 x 152mm (L x W) |
| Format: |
Paperback
|
| Pages: |
336 |
| ISBN-13: |
978-1-62534-353-6 |
| Categories: |
Books >
Social sciences >
General
Promotions
|
| LSN: |
1-62534-353-1 |
| Barcode: |
9781625343536 |
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