This volume includes the full proceedings from the 1997 World
Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the
conference and the enclosed papers is on marketing thought and
practices from a global perspective. This volume presents papers on
various topics including marketing management, marketing strategy
and consumer behavior. Founded in 1971, the Academy of Marketing
Science is an international organization dedicated to promoting
timely explorations of phenomena related to the science of
marketing in theory, research and practice. Among its services to
members and the community at large, the Academy offers conferences,
congresses and symposia that attract delegates from around the
world. Presentations from these events are published in this
Proceedings series, which offers a comprehensive archive of volumes
reflecting the evolution of the field. Volumes deliver cutting-edge
research and insights, complimenting the Academy’s flagship
journals, the Journal of the Academy of Marketing Science (JAMS)
and AMS Review. Volumes are edited by leading scholars and
practitioners across a wide range of subject areas in marketing
science.
General
| Imprint: |
Springer International Publishing AG
|
| Country of origin: |
Switzerland |
| Series: |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Release date: |
October 2016 |
| First published: |
2015 |
| Editors: |
Samsinar Md Sidin
• Ajay K. Manrai
|
| Dimensions: |
279 x 210 x 35mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
655 |
| Edition: |
Softcover reprint of the original 1st ed. 2015 |
| ISBN-13: |
978-3-319-36944-0 |
| Subtitles: |
English
|
| Categories: |
Books >
Business & Economics >
General
|
| LSN: |
3-319-36944-X |
| Barcode: |
9783319369440 |
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