Children are inundated with popular character images that span
across films, television shows, the Internet, clothes, lunchboxes,
and toys. At the same time, parents and educators are urged to
maintain an anxious distinction between "educational" toys and
mass-marketed toys. This book reports on a study that integrates
education and communication perspectives, examining the mechanisms
of both pretend play and children's consumer culture. When children
pretend play, they communicate - through enactment and storytelling
- narratives and motifs from a variety of cultural sources. The
study focuses on one narrative template: the promotional character
toy, that is, replica models of characters seen in television and
films. It explores the complex and often less discernable ways
children use play to emulate or alter the roles they are offered
through these toys.
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