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International Advertising and Communication - Current Insights and Empirical Findings (Paperback, 2006 ed.) Loot Price: R3,005
Discovery Miles 30 050
International Advertising and Communication - Current Insights and Empirical Findings (Paperback, 2006 ed.): Sandra Diehl, Ralf...

International Advertising and Communication - Current Insights and Empirical Findings (Paperback, 2006 ed.)

Sandra Diehl, Ralf Terlutter

Series: Forschungsgruppe Konsum und Verhalten

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Loot Price R3,005 Discovery Miles 30 050 | Repayment Terms: R282 pm x 12*

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The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Forschungsgruppe Konsum und Verhalten
Release date: June 2006
First published: 2006
Editors: Sandra Diehl • Ralf Terlutter
Dimensions: 210 x 148 x 28mm (L x W x T)
Format: Paperback
Pages: 513
Edition: 2006 ed.
ISBN-13: 978-3-8350-0455-9
Languages: English
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0455-7
Barcode: 9783835004559

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