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Books > Business & Economics > Business & management > Sales & marketing

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International Advertising and Communication - Current Insights and Empirical Findings (Paperback, 2006 ed.) Loot Price: R3,067

Discovery Miles 30 670

Repayment Terms: R287 pm x 12*

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International Advertising and Communication - Current Insights and Empirical Findings (Paperback, 2006 ed.): Sandra Diehl, Ralf...

International Advertising and Communication - Current Insights and Empirical Findings (Paperback, 2006 ed.)

Sandra Diehl, Ralf Terlutter

Series: Forschungsgruppe Konsum und Verhalten

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Loot Price R3,067 Discovery Miles 30 670 | Repayment Terms: R287 pm x 12*

Expected to ship within 10 - 15 working days

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The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising

General

Imprint:	Deutscher Universitats Verlag
Country of origin:	Germany
Series:	Forschungsgruppe Konsum und Verhalten
Release date:	June 2006
First published:	2006
Editors:	Sandra Diehl • Ralf Terlutter
Dimensions:	210 x 148 x 28mm (L x W x T)
Format:	Paperback
Pages:	513
Edition:	2006 ed.
ISBN-13:	978-3-8350-0455-9
Languages:	English
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-8350-0455-7
Barcode:	9783835004559