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Electronic Media and Broadcasting (Hardcover)
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Electronic Media and Broadcasting (Hardcover)
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Electronic media are media that use electronics or
electromechanical audience to access the content. This is in
contrast to static media (mainly print media), which today are most
often created electronically, but do not require electronics to be
accessed by the end user in the printed form. Broadcasting is the
distribution of audio and/or video content or other messages to a
dispersed audience via any electronic mass communications medium,
but typically one using the electromagnetic spectrum (radio waves),
in a one-to-many model. Broadcasting began with AM radio, which
came into popular use around 1920 with the spread of vacuum tube
radio transmitters and receivers. Before this, all forms of
electronic communication (early radio, telephone, and telegraph)
were one-to-one, with the message intended for a single recipient.
Security issues may arise during broadcasting and lead to data loss
if a network is attacked by intruders. In non-networking or
electronic broadcasting, the term broadcasting denotes the transfer
of audio and video data between nodes and devices. Originally all
broadcasting was composed of analog signals using analog
transmission techniques but in the 2000s, broadcasters have
switched to digital signals using digital transmission. In general
usage, broadcasting most frequently refers to the transmission of
information and entertainment programming from various sources to
the general public. A broadcast may be distributed through several
physical means. If coming directly from the radio studio at a
single station or television station, it is simply sent through the
studio/transmitter link to the transmitter and hence from the
television antenna located on the radio masts and towers out to the
world. Programming may also come through a communications
satellite, played either live or recorded for later transmission.
Networks of stations may simulcast the same programming at the same
time, originally via microwave link, now usually by satellite.
Broadcasting focuses on getting a message out and it is up to the
general public to do what they wish with it.
General
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