Trust in Market Relationships illustrates that the importance of
trust in a commercial arena has intensified as markets have become
more complex. As business relationships become ever critical for a
firm's economic results in highly competitive markets, and trust
represents the basic platform for the development of successful
long-term collaborations.Sandro Castaldo attempts to order the
analytical complexity and myriad perspectives that characterise
research on trust. He aims not to simplify this complexity, but to
present guidelines for an interpretative model of trust, and to
define fundamental concepts for trust management strategies. Issues
explored include: the nature of trust, the relevance of trust to
firms' intangible assets and value creation; dimensions of trust in
marketing studies; psychological, sociological and organizational
studies and the transactional cost theory; trust determinants,
consequences and evolutionary processes and cycles. With its wide
literature review and complete field overview, this
multi-disciplinary approach to the complex facets of trust in
market relationships will strongly appeal to those with an interest
in marketing, trust management and organizational studies.
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