Purposeful Brands - How Purpose and Sustainability Drive Brand Value and Positive Change (Paperback)

Drive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world. Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. Purposeful Brands presents a clear and practical blueprint for defining and communicating a brand's purpose and - more importantly - creating alignment across a company to reflect what action it actually takes to support its values, including sustainability initiatives. Written for branding, marketing and communications professionals in both new and established brands of all sizes, Purposeful Brands describes how to unlock energy through fostering innovation and creativity, use storytelling and data to communicate effectively with consumers and secure buy-in from stakeholders to help drive organizational and cultural change. Featuring original research, case studies and examples from leading brands including Abercrombie & Fitch, CVSHealth, eBay and Sustainable Brands, this book is written by a leading practitioner in the space of brand purpose, impact and sustainability. It is an essential resource for embracing your brand purpose, to achieve the competitive edge and contribute to a regenerative and equitable world.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	April 2023
First published:	2023
Authors:	Sandy Skees
Dimensions:	234 x 156mm (L x W)
Format:	Paperback - Trade
Pages:	248
ISBN-13:	978-1-398-60983-9
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Business ethics Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-398-60983-8
Barcode:	9781398609839

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