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Personal Branding for Entrepreneurial Journalists and Creative Professionals (Hardcover) Loot Price: R5,480
Discovery Miles 54 800
Personal Branding for Entrepreneurial Journalists and Creative Professionals (Hardcover): Sara Kelly

Personal Branding for Entrepreneurial Journalists and Creative Professionals (Hardcover)

Sara Kelly

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Loot Price R5,480 Discovery Miles 54 800 | Repayment Terms: R514 pm x 12*

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Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: April 2017
First published: 2017
Authors: Sara Kelly
Dimensions: 229 x 152mm (L x W)
Format: Hardcover - Cloth over boards
Pages: 230
ISBN-13: 978-1-138-21846-8
Categories: Books > Humanities > General
Books > Arts & Architecture > The arts: general issues > General
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Business & management > Business mathematics & systems > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
LSN: 1-138-21846-4
Barcode: 9781138218468

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