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Personal Branding for Entrepreneurial Journalists and Creative Professionals (Hardcover)
Loot Price: R5,278
Discovery Miles 52 780
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Personal Branding for Entrepreneurial Journalists and Creative Professionals (Hardcover)
Expected to ship within 12 - 17 working days
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Personal Branding for Entrepreneurial Journalists and Creative
Professionals outlines and describes the complete process of
building and growing a successful personal brand. Focused on the
independent journalist or creative professional in the new digital
marketplace, Sara Kelly gives readers the ability to create the
sort of personal brand that not only stands out, but remains
relevant for years to come. Features such as exercises and
worksheets will guide readers in creating the various components of
their personal brand, and case studies of real-world branding
scenarios will allow readers to analyze the practical aspects of
implementing a personal brand. Covering theory and practice, this
text is a powerful resource for modern journalists, multimedia
storytellers, and content creators hoping to ply their talents
online and beyond.
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