The Entrepreneurial Journalist's Toolkit - Manage Your Media (Hardcover)

Today's journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	March 2015
First published:	2015
Authors:	Sara Kelly
Dimensions:	235 x 191 x 20mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	236
ISBN-13:	978-1-138-81647-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Promotions
LSN:	1-138-81647-7
Barcode:	9781138816473

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