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Books > Social sciences > Sociology, social studies > Social issues
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Ribbon Culture - Charity, Compassion and Public Awareness (Hardcover)
Loot Price: R1,395
Discovery Miles 13 950
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Ribbon Culture - Charity, Compassion and Public Awareness (Hardcover)
Expected to ship within 18 - 22 working days
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"Ribbon Culture" explores the history, meaning, and sociological
implications of the popular practice of 'showing awareness'. The
book suggests that we see the rise of awareness campaigns in terms
of a growing interest in personal displays of compassion in a
cultural climate where empathy has become a by-word for
authenticity. Not only this, but "Ribbon Culture" highlights
charities' use of slick awareness campaigns to 'reach' their
target-audience and explores the repercussions of the
transformation of charity into a commercial enterprise.
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