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Ribbon Culture - Charity, Compassion and Public Awareness (Paperback)
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Ribbon Culture - Charity, Compassion and Public Awareness (Paperback)
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Since its emergence in 1991, the awareness ribbon has achieved the
kind of cultural status usually reserved for big brand icons and
religious symbols; yet its meaningfulness as a symbol is often
questioned by activists and media commentators. Certainly, showing
awareness is not as straightforward a social practice as it might
at first seem. The ribbon is, for example, both a kitsch fashion
accessory as well as an emblem that expresses empathy; it is a
symbol that represents awareness, yet requires no knowledge of the
cause it represents; it appears to signal concern for others, but
in fact prioritizes self-expression. "Ribbon Culture" explores
ambiguities surrounding these ribbons, the nature of contemporary
mourning practices, the sociology of compassion, the marketing
discourses of charities and the relationship between awareness and
consumerism.
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