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The Price is Wrong - Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing (Hardcover) Loot Price: R645
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The Price is Wrong - Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing (Hardcover): Sarah Maxwell

The Price is Wrong - Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing (Hardcover)

Sarah Maxwell

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List price R731 Loot Price R645 Discovery Miles 6 450 | Repayment Terms: R60 pm x 12* You Save R86 (12%)

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Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with "The Price Is Wrong, " Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: December 2007
First published: 2008
Authors: Sarah Maxwell
Dimensions: 229 x 152 x 14mm (L x W x T)
Format: Hardcover
Pages: 256
ISBN-13: 978-0-470-13909-7
Categories: Books > Business & Economics > Economics > Microeconomics > General
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LSN: 0-470-13909-9
Barcode: 9780470139097

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