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Sustainable and Shared Value Creation - Innovative Strategies for Organisational Success (Paperback)
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Sustainable and Shared Value Creation - Innovative Strategies for Organisational Success (Paperback)
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In a post-Global Financial Crisis (2008) and post-COVID-19 (2020)
competitive world, an organisational strategy needs to be promoted
for gaining sustained competitive advantage by creating value. So,
there is a need for a thorough study to explore the current value
creation practices in commercial organisations and recommend a
framework to accelerate the process of value creation. This book
explores how sustainability and shared value are facilitating the
process of value creation within banking organisations and property
organisations. Considering a multiple case study approach and
constructivist paradigm, eight Australian case studies are
exemplified to denote how practical issues can be examined through
the new sustainability lens. The four thematic components explored
in this book are a) clean technology, b) sustainability vision at
the bottom of the pyramid, c) reconceiving products/services and d)
redefining the value chain. In the context of social and economic
value creation by the Australian organisations, the underlying
objectives of the book are to a) explore the adoption of components
of the applied sustainable value and shared value business models
by Australian banking and property organisations for social and
economic value creation; and b) empirically develop an alternative
business model for the Australian banking and property industries,
based on emerging components from industry-wide interview
responses. Our research resulted in many findings that showed a
number of industry-wide differences. However, the notable and main
difference was that a) banking organisations predominantly leverage
sustainability based on product/service innovation at the bottom of
the pyramid level, and b) property organisations predominantly
leverage environmental sustainability based on the application of
clean technology through redefining the value chain. The primary
interview data analysis suggests that the selected Australian
sustainable and shared value organisations also emphasise the
co-creation of value based on their engagement with customers,
stakeholders, and communities. The secondary data analysis suggest
that the selected Australian property organisations ensure a higher
increase in net profit after tax and return on equity compared to
the selected banking organisations. The main recommendation
emanating from industry case interviews and presented in this book
is an empirically developed alternative business model for value
co-creation based on two new thematic components, which are a)
stakeholder engagement and b) community resilience. The book will
come as a guide to future academic researchers and practice
managers in implementing the recommended value co-creation business
model to create social and economic value.
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