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Books > Business & Economics > Business & management > Sales & marketing

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Cases on Branding Strategies and Product Development - Successes and Pitfalls (Hardcover) Loot Price: R5,343

Discovery Miles 53 430

Repayment Terms: R501 pm x 12*

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Cases on Branding Strategies and Product Development - Successes and Pitfalls (Hardcover): Sarmistha Sarma, Sukhvinder Singh

Cases on Branding Strategies and Product Development - Successes and Pitfalls (Hardcover)

Sarmistha Sarma, Sukhvinder Singh

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Loot Price R5,343 Discovery Miles 53 430 | Repayment Terms: R501 pm x 12*

Expected to ship within 10 - 15 working days

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The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Release date:	December 2014
Authors:	Sarmistha Sarma • Sukhvinder Singh
Dimensions:	229 x 152 x 25mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	417
ISBN-13:	978-1-4666-7393-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-4666-7393-1
Barcode:	9781466673939