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Business Statistics - Complete Australia/New Zealand Edition with Student Resource Access 12 Months (Paperback, 0)
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Business Statistics - Complete Australia/New Zealand Edition with Student Resource Access 12 Months (Paperback, 0)
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BUSINESS STATISTICS, 5e, emphasises applications over theory. It
illustrates the importance of statistical methods and tools for
today's managers and analysts, and how to apply them to business
problems using real-world data. Using a proven three-step approach,
students learn how to (1) IDENTIFY the correct statistical
technique - by focusing on the problem objective and data type; (2)
COMPUTE the statistics - doing them by hand and using Excel; (3)
INTERPRET results in the context of the problem. This unique
approach enhances students’ comprehension and practical skills.
Students find relevance in a wide variety of exercises and cases.
Examples draw on the statistical applications used by marketing
managers, financial analysts, accountants, economists, and from
throughout the business world. Many students struggle with
statistics. This bestselling textbook provides a robust learning
pedagogy to make statistics accessible. Students find the material
easy to understand and easy to apply in the business environment.
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