From the birth of international trade along such exotic trails as
the Silk Road to the economics of running a lemonade stand to a day
in the life of a CEO, Anatomy of a Business traces the evolution of
modern business practices and how they are applied today, in
enterprises of all shapes and sizes. Through dozens of examples and
illustrations, Anatomy of a Business defines the major types of
business (including corporation, partnership, privately-held
company, and non-profit) and then metaphorically takes the roof off
an office building to peer inside, explaining how each business
function, department, and unit—from marketing to finance,
executive to human resource management—works. Clearly explaining
popular theories and approaches to management; highlighting
contemporary issues (such as executive pay and corporate ethics);
and featuring such elements as charts and diagrams, interviews,
sidebars, illustrations, a glossary, references, career resources,
and index, Anatomy of a Business is a colorful introduction to
business life for anyone researching or considering a career in
business. The Merriam-Webster Dictionary contains no less than a
dozen definitions for business, including commercial or mercantile
activity, dealings and transactions, and an immediate task or
objective. Anatomy of a Business considers these and many other
dimensions of business as it takes the reader on a tour of the
corporate world. From the birth of international trade along such
exotic trails as the Silk Road to the economics of running a
lemonade stand to a day in the life of a CEO, Anatomy of a Business
traces the evolution of modern business practices and how they are
applied today, in enterprises of every shape and size, from the
one-person garage operation to the multi-national conglomerate.
Through dozens of examples and illustrations, Anatomy of a Business
first defines the major types of business (including corporation,
partnership, privately-held company, and non-profit) and then
metaphorically takes the roof off an office building to peer
inside, explaining how each business function, department, and
unit—from marketing to finance, executive to human resource
management—works, asking such questions as: What does this
department do? Why is it vital to the business? What positions and
roles do people play? What type of education, knowledge, or
experience do they need to succeed? Clearly explaining popular
theories and approaches to management; highlighting contemporary
issues (such as executive pay and corporate ethics); and featuring
such elements as charts and diagrams, interviews, sidebars,
illustrations, a glossary, references, career resources, and index,
Anatomy of a Business is a colorful introduction to business life
for anyone researching or considering a career in business.
General
Imprint: |
Greenwood Press
|
Country of origin: |
United States |
Release date: |
November 2006 |
First published: |
November 2006 |
Authors: |
Sasha P. Galbraith
|
Dimensions: |
254 x 178 x 26mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
328 |
Edition: |
Annotated Ed |
ISBN-13: |
978-0-313-33793-2 |
Categories: |
Books >
Business & Economics >
General
Promotions
|
LSN: |
0-313-33793-4 |
Barcode: |
9780313337932 |
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