The combination of Internet and GSM (Global System for Mobile
communications, cellular phones) enables individuals with wireless
devices to interact easily with information and services over
existing wireless networks. The Wireless Application Protocol (WAP)
is the facilitator of this process.
This HOTT (Hands On HOT Topics) Guide illuminates effective
strategies and marketing opportunities with respect to this new and
uncharted territory. The white papers and case studies published in
this book help you to combine this technology with your business.
Consultants, Sales, Marketing and Technical managers can now profit
from the knowledge gathered in this unique WAP Special.
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