In this new paperback edition of the classic bestseller, you'll
be taken on a hilarious, fast-paced ride through the history of
ideas. Author Scott Berkun will show you how to transcend the false
stories that many business experts, scientists, and much of pop
culture foolishly use to guide their thinking about how ideas
change the world. With four new chapters on putting the ideas in
the book to work, updated references and over 50 corrections and
improvements, now is the time to get past the myths, and change the
world.
You'll have fun while you learn: Where ideas come fromThe true
history of historyWhy most people don't like ideasHow great
managers make ideas thriveThe importance of problem findingThe
simple plan (new for paperback)
Since its initial publication, this classic bestseller has been
discussed on NPR, MSNBC, CNBC, and at Yale University, MIT,
Carnegie Mellon University, Microsoft, Apple, Intel, Google,
Amazon.com, and other major media, corporations, and universities
around the world. It has changed the way thousands of leaders and
creators understand the world. Now in an updated and expanded
paperback edition, it's a fantastic time to explore or rediscover
this powerful view of the world of ideas.
"Sets us free to try and change the world."--Guy Kawasaki,
Author of "Art of The Start"
"Small, simple, powerful: an innovative book about
innovation."--Don Norman, author of "Design of Everyday Things"
"Insightful, inspiring, evocative, and just plain fun to read.
It's totally great."--John Seely Brown, Former Director, Xerox Palo
Alto Research Center (PARC)
"Methodically and entertainingly dismantling the cliches that
surround the process of innovation."--Scott Rosenberg, author of
"Dreaming in Code"; cofounder of Salon.com
"Will inspire you to come up with breakthrough ideas of your
own."--Alan Cooper, Father of Visual Basic and author of "The
Inmates are Running the Asylum"
"Brimming with insights and historical examples, Berkun's book
not only debunks widely held myths about innovation, it also points
the ways toward making your new ideas stick."--Tom Kelley, GM,
IDEO; author of "The Ten Faces of Innovation"
General
Imprint: |
O'Reilly Media
|
Country of origin: |
United States |
Release date: |
September 2010 |
First published: |
September 2010 |
Authors: |
Scott Berkun
|
Dimensions: |
216 x 140 x 14mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
225 |
Edition: |
Revised |
ISBN-13: |
978-1-4493-8962-8 |
Categories: |
Books >
Business & Economics >
Business & management >
Business strategy
|
LSN: |
1-4493-8962-7 |
Barcode: |
9781449389628 |
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