Win new customers--and keep them coming back
Whether you run a billion-dollar company or a mom-and-pop small
business, you have to know your customers and know what they want.
Written by three marketing experts, "Tips & Traps for Marketing
Your Business" is filled with marketing best practices that show
you how to win over new customers and make existing customers more
profitable. You'll also find practical and proven marketing tips
and traps to help you grow your business, lessons learned from
realworld experience, and tangible examples from the leading
companies in business today. Connect with your target market Unlock
hidden streams of profit and increase sales Develop and deliver a
compelling story for your brand Effectively and profitably manage
customer relationships Determine how much media weight is enough
and how to avoid spending too much Attract customers to your Web
site
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