UnMarket to build trust and make lifelong customers! In 2009, Scott
Stratten and Alison Stratten wrote the bestselling UnMarketing:
Stop Marketing, Start Engaging and began a journey that would take
them around the world sharing their message of engagement with
corporations, entrepreneurs, and students.They are now back with
this second edition, because Everything has Changed and Nothing is
Different, with all the brilliance of the first edition, plus new
content and commentary to reflect the rapidly changing landscape we
all live, buy, and work in today. For generations, marketing has
been hypocritical. We've been taught to market to others in ways we
hate being marketed to (cold-calling, flyers, ads, etc.). So why do
we still keep trying the same stale marketing moves? UnMarketing
shows you how to unlearn the old ways and consistently attract and
engage the right customers. You'll stop just pushing out your
message and praying that it sticks somewhere. Potential and current
customers want to be listened to, validated, and have a platform to
be heard-especially online. With UnMarketing, you'll create a
relationship with your customers, and make yourself the logical
choice for their needs. We know you've been told to act like other
people, talk like other people, and market like all the people, but
it is time for you to unlearn everything and start to UnMarket
yourself. UnMarketing includes the latest information on: Idea
Creation, Viral Marketing and Video, Marketing to Millennials,
Authenticity, Transparency and Immediacy, Ethics and Affiliates,
Social Media Platforming, UnPodcasting, Word of Mouth, Customer
Service, Consumer Advocacy and Leadership. With examples of what to
do, and what not to do, from small business right up to worldwide
corporations in areas such as real estate, travel, service, retail,
and B2B.
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