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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries
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Consumer-based New Product Development for the Food Industry (Hardcover)
Loot Price: R3,616
Discovery Miles 36 160
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Consumer-based New Product Development for the Food Industry (Hardcover)
Expected to ship within 9 - 15 working days
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In food product development, as in all new product development,
time is money. This is the first book that describes and explains
food development from the point of view of the consumer rather than
from the top down approach. Innovative development starts with the
consumers and makes use of new disrupting technologies to describe
the process. Combining research from experienced and international
top quality contributors, it defines the more nuanced development
solutions that are becoming available. Coverage includes the use of
artificial intelligence, big data and other new technologies that
add to the new product development (NPD) process and help to create
successful products with shorter lead times. It includes case
studies from around the world that consider aspects of consumer
behaviour as well as consumer responses to market research. Aimed
at all those involved in new product development, e.g. marketing
personnel, food engineers and manufacturers as well as food
scientists, this book will provide a fascinating insight into this
exciting area of research.
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