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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Biosurveillance in New Media Marketing - World, Discourse, Representation (Hardcover, 1st ed. 2018)
Loot Price: R2,176
Discovery Miles 21 760
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Biosurveillance in New Media Marketing - World, Discourse, Representation (Hardcover, 1st ed. 2018)
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Advertising has long been considered a manipulator of minds and has
increased significantly in coercive power since the emergence of
research in behavioural psychology. Now with the deployment of
neuro-physiological imaging technologies into market contexts,
companies are turning to neuromarketing to measure how we think and
feel. Data driven models are being used to inform advertising
strategies designed to trigger human action at a level beneath
conscious awareness. This practice can be understood as a form of
consumer biosurveillance: but what is behind the hype? What are the
consequences? Biosurveillance in New Media Marketing is a critical
reflection on the role that technology is playing in the
construction of consumer representations, and its encroachment into
the internal lives of individuals and groups. It is a work that
examines the relationship between neuromarketing practitioners and
machines, and how the discourses and practices emerging from this
entanglement are influencing the way we make sense of the world.
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