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Purple Cow, New Edition - Transform Your Business by Being Remarkable (Hardcover, New)
Loot Price: R566
Discovery Miles 5 660
You Save: R127
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Purple Cow, New Edition - Transform Your Business by Being Remarkable (Hardcover, New)
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List price R693
Loot Price R566
Discovery Miles 5 660
You Save R127 (18%)
Expected to ship within 10 - 15 working days
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You're either a Purple Cow or you're not. You're either remarkable
or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and
DutchBoy and Kensington and Zespri and Hard Candy have that you
don't? How do they continue to confound critics and achieve
spectacular growth, leaving behind former tried-and true brands to
gasp their last?
Face it, the checklist of tired 'P's marketers have used for
decades to get their product noticed -Pricing, Promotion,
Publicity, to name a few-aren't working anymore. There's an
exceptionally important 'P' that has to be added to the list. It's
Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple
Cow, though...now that would be something. Purple Cow describes
something phenomenal, something counterintuitive and exciting and
flat out unbelievable. Every day, consumers come face to face with
a lot of boring stuff-a lot of brown cows-but you can bet they
won't forget a Purple Cow. And it's not a marketing function that
you can slap on to your product or service. Purple Cow is inherent.
It's built right in, or it's not there. Period.
In "Purple Cow," Seth Godin urges you to put a Purple Cow into
everything you build, and everything you do, to create something
truly noticeable. It's a manifesto for marketers who want to help
create products that are worth marketing in the first place.
General
Imprint: |
Portfolio
|
Country of origin: |
United States |
Release date: |
November 2009 |
First published: |
November 2009 |
Authors: |
Seth Godin
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Dimensions: |
185 x 134 x 20mm (L x W x T) |
Format: |
Hardcover - Unsewn / adhesive bound / Paper over boards / With dust jacket
|
Pages: |
210 |
Edition: |
New |
ISBN-13: |
978-1-59184-317-7 |
Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
LSN: |
1-59184-317-0 |
Barcode: |
9781591843177 |
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