In Seth Godin's most inspiring book, he challenges readers to find
the courage to treat their work as a form of art Everyone knows
that Icarus's father made him wings and told him not to fly too
close to the sun; he ignored the warning and plunged to his doom.
The lesson: Play it safe. Listen to the experts. It was the perfect
propaganda for the industrial economy. What boss wouldn't want
employees to believe that obedience and conformity are the keys to
success? But we tend to forget that Icarus was also warned not to
fly too low, because seawater would ruin the lift in his wings.
Flying too low is even more dangerous than flying too high, because
it feels deceptively safe. The safety zone has moved. Conformity no
longer leads to comfort. But the good news is that creativity is
scarce and more valuable than ever. So is choosing to do something
unpredictable and brave: Make art. Being an artist isn't a genetic
disposition or a specific talent. It's an attitude we can all
adopt. It's a hunger to seize new ground, make connections, and
work without a map. If you do those things you're an artist, no
matter what it says on your business card. Godin shows us how it's
possible and convinces us why it's essential.
General
Imprint: |
Portfolio
|
Country of origin: |
United States |
Release date: |
December 2012 |
First published: |
December 2012 |
Authors: |
Seth Godin
|
Dimensions: |
216 x 146 x 24mm (L x W x T) |
Format: |
Hardcover - Sewn / Cloth over boards
|
Pages: |
241 |
Edition: |
New |
ISBN-13: |
978-1-59184-607-9 |
Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
|
LSN: |
1-59184-607-2 |
Barcode: |
9781591846079 |
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