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South Asian Media Cultures - Audiences, Representations, Contexts (Hardcover, New)
Loot Price: R3,276
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South Asian Media Cultures - Audiences, Representations, Contexts (Hardcover, New)
Series: Anthem South Asian Studies
Expected to ship within 10 - 15 working days
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'South Asian Media Cultures' is a collection of essays that pulls
together field-based audience and textual research in areas such as
the politics of new media, contemporary television and film in
India, Bangladesh, Pakistan, Sri Lanka, Nepal and their audiences.
Through a careful analysis of the various media cultures and
practices from across South Asia, this collection addresses
pertinent issues such as how discourses on gender, nationalism,
ethnicity and class are being expressed by mainstream media texts
across South Asia, and how different groups within the public
discern meanings from such discourses. With this collection, Banaji
aims to reduce the reliance on commercial Hindi cinema
('Bollywood') for reference on the politics and history of South
Asian Media. Instead, key current research and theoretical debate
are presented in an accessible manner. They are organised around
three clear themes: 'Audiences, meanings and social contexts',
which focuses on the responses of particular social groups to
specific media formats, ideas or genres; 'Media Discourse, Identity
and Politics', which discusses the complex links between media
representations and socio-political identities; and 'Alternative
Producers: New Media, Politics and Civic Participation', which
describes and assesses the various civic practices and
possibilities opened up in South Asia by digital and mobile
communications.
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