'South Asian Media Cultures' is a collection of essays that
pulls together field-based audience and textual research in areas
such as the politics of new media, contemporary television and film
in India, Bangladesh, Pakistan, Sri Lanka, Nepal and their
audiences. Through a careful analysis of the various media cultures
and practices from across South Asia, this collection addresses
pertinent issues such as how discourses on gender, nationalism,
ethnicity and class are being expressed by mainstream media texts
across South Asia, and how different groups within the public
discern meanings from such discourses.
With this collection, Banaji aims to reduce the reliance on
commercial Hindi cinema ('Bollywood') for reference on the politics
and history of South Asian Media. Instead, key current research and
theoretical debate are presented in an accessible manner. They are
organised around three clear themes: 'Audiences, meanings and
social contexts', which focuses on the responses of particular
social groups to specific media formats, ideas or genres; 'Media
Discourse, Identity and Politics', which discusses the complex
links between media representations and socio-political identities;
and 'Alternative Producers: New Media, Politics and Civic
Participation', which describes and assesses the various civic
practices and possibilities opened up in South Asia by digital and
mobile communications.
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